Pretty doesn't rank.
Proper code does.

01 / what we inspect

Three places your traffic can come from. Three places it can leak.

Found on Google

Titles, meta, headings, schema, Core Web Vitals. The forty small things that add up to "why are we on page two now?"

Quoted by ChatGPT & Claude

Schema, structured data, llms.txt, AI crawler access. If ChatGPT and Claude can't read you, they can't recommend you.

Cited in AI Overviews

Credibility signals, expert attribution, extractability. What Google's AI Overviews and Perplexity need to quote your page by name.

02 / why most SEO tools fail

Most SEO tools show graphs. We actually fix the stuff.

Visual design is for humans. Titles, schema, and structured data are for the machines that decide your traffic. We audit 116 of these invisible signals — and tell you which ones are costing you money. In plain English. No acronym soup.

03 / why we built this

We got frustrated. So we fixed it for ourselves.

We paid for a popular SEO dashboard. We logged in. We watched graphs. We watched our traffic keep dropping anyway.

Dashboards don't fix sites. People do.

So we built the thing we wanted: a diagnostic that tells you what's actually wrong in plain English, a subscription that actually fixes the issues we find, and the numbers going back up month over month. No dashboard theater. No jargon. No acronym soup.